Responsive Design: The State of the Art of Web Design
“The future of mobile is now.” -Jerry Dischler, Google VP Learn the basics of responsive design in non-“techy” language. We’ll talk about the state of the art of web design and why it’s important to...
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Someone’s Following You: Retargeting Tips For Converting Website Traffic
You spend a lot of money and effort to drive prospects to your website. But the reality is that perhaps only 2% – 5% of your website traffic will convert on the first visit, regardless of whether your...
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The Play’s the Thing: Gamification as Direct Marketing’s Latest and Greatest...
Back in the day, when direct marketing was new and giants like Les Wunderman and “Rocket” Ray Jutkins roamed the earth, you engaged audiences with proven performers like stickers, written checklists,...
View ArticleDeath of a Marketing Tool: Adobe Flash
For years, experts across every major industry have been predicting the death of Adobe Flash due to its browser- and desktop-slowing effects and security challenges. Many credit Steve Jobs for starting...
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Anderson Direct & Digital’s Most Viewed Blog Posts in 2015
Here are the top 5 most viewed blog posts in 2015 from Anderson Direct & Digital. Full-Service Marketing Agency Defined Written by Michael Walton, Full-Service Marketing Agency Defined is the most...
View ArticleWhat’s Hot in Digital: 5 Digital Trends for 2016
Online marketing is continually evolving, so it’s important for companies to keep up with trends so they can optimize their online marketing strategy and stay ahead of the opportunities that arise. As...
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5 Digital Marketing Trends for 2016: Infographic
In reference to our last post, What’s Hot in Digital: 5 Digital Trends for 2016, here is a snapshot of the top digital marketing trends for 2016: The post 5 Digital Marketing Trends for 2016:...
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5 Tips to Shorter, More Effective Online Content
Online marketing is evolving at a pace that most businesses may have a hard time keeping up with. Users are getting flooded with more and more content from a variety of media, and this can be...
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Marketing Quick Take: Marketing to Gen X (Don’t Forget about Them)
My name is Leah, and I’m a Generation Xer. My generation is labeled as the first that won’t do as well as our parents’. Is this true? Is this why brands don’t market to us? Gen X Marketing is the next...
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360 Video Marketing Examples That Blow Your Mind
360 video marketing is here and it’s pretty exciting! During this year’s Fast Company’s Creative Counter-Conference, I was lucky enough to get a seat at the Samsung Virtual Reality Workshop where we...
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